https://topmoller.com/articles/ Articles by Jacob Top Møller on AI, self-employment and the choices that shape how we work. en https://topmoller.com/articles/ai-answer-as-a-usable-interface/ An accurate AI answer can leave customers copying figures into a spreadsheet. OpenUI raises a useful question about who finishes the comparison. https://topmoller.com/articles/ai-answer-as-a-usable-interface/ Fri, 16 Oct 2026 00:00:00 GMT https://topmoller.com/articles/choose-first-offer-when-becoming-self-employed/ Choose a piece of work you can deliver, check who needs it and consider the week you would be agreeing to repeat. https://topmoller.com/articles/choose-first-offer-when-becoming-self-employed/ Fri, 16 Oct 2026 00:00:00 GMT https://topmoller.com/articles/presales-sales-engineering-books/ Choose a book for your next presales challenge: understanding the customer, preparing a demonstration or explaining a technical decision. https://topmoller.com/articles/presales-sales-engineering-books/ Fri, 16 Oct 2026 00:00:00 GMT https://topmoller.com/articles/ai-needs-decisions-that-still-apply/ An old customer exception can be accurate and still be the wrong basis for the next promise. Make the scope and current status of company decisions usable by agents. https://topmoller.com/articles/ai-needs-decisions-that-still-apply/ Thu, 15 Oct 2026 00:00:00 GMT https://topmoller.com/articles/can-business-coaching-help-you-find-more-clients/ Use a real attempt to win work to decide what to change about your offer or the way you begin a customer conversation. https://topmoller.com/articles/can-business-coaching-help-you-find-more-clients/ Thu, 15 Oct 2026 00:00:00 GMT https://topmoller.com/articles/sales-books-for-complex-b2b-deals/ Choose a sales book for the work in front of you: discovery, buyer champions, internal agreement or a decision that keeps slipping. https://topmoller.com/articles/sales-books-for-complex-b2b-deals/ Thu, 15 Oct 2026 00:00:00 GMT https://topmoller.com/articles/ai-can-make-your-backlog-grow-faster/ When AI speeds up preparation, the next stage can become the constraint. Examine the waiting and rework before investing in more output. https://topmoller.com/articles/ai-can-make-your-backlog-grow-faster/ Wed, 14 Oct 2026 00:00:00 GMT https://topmoller.com/articles/prepare-for-first-business-coaching-conversation/ Bring a current question and an example from your working week. You can begin before you have a precise goal or know what needs to change. https://topmoller.com/articles/prepare-for-first-business-coaching-conversation/ Wed, 14 Oct 2026 00:00:00 GMT https://topmoller.com/articles/what-is-a-proof-of-value/ A Proof of Value tests whether a product delivers a business result for one customer before that customer buys. Of eleven published sales-side definitions, two require the person who holds the budget to agree before it starts. https://topmoller.com/articles/what-is-a-proof-of-value/ Wed, 14 Oct 2026 00:00:00 GMT https://topmoller.com/articles/business-coach-or-consultant/ Choose the help that fits your next decision as a business owner. Separate the choices you need to make from the work you need someone to do with you. https://topmoller.com/articles/business-coach-or-consultant/ Tue, 13 Oct 2026 00:00:00 GMT https://topmoller.com/articles/who-passed-your-ai-training-assessment/ When an agent can complete a course quiz, the completion report leaves a question about the participant. Examine what the assessment actually proves. https://topmoller.com/articles/who-passed-your-ai-training-assessment/ Tue, 13 Oct 2026 00:00:00 GMT https://topmoller.com/articles/ai-strategy-needs-current-evidence/ An old chatbot trial and a polished agent demonstration are both weak foundations for an AI investment decision. Test a current system on work the company needs done. https://topmoller.com/articles/ai-strategy-needs-current-evidence/ Mon, 12 Oct 2026 00:00:00 GMT https://topmoller.com/articles/how-to-price-a-freelance-project-before-sending-a-quote/ Before you quote a freelance project, examine the client's decision, the full work involved and what you can earn from the time it will take. https://topmoller.com/articles/how-to-price-a-freelance-project-before-sending-a-quote/ Mon, 12 Oct 2026 00:00:00 GMT https://topmoller.com/articles/meddicc-is-a-way-to-reverse-engineer-the-customers-buying-decision/ I am an engineer at heart and got into sales through the back door. The way I look at it is through an engineering mindset. https://topmoller.com/articles/meddicc-is-a-way-to-reverse-engineer-the-customers-buying-decision/ Mon, 12 Oct 2026 00:00:00 GMT https://topmoller.com/articles/before-self-hosting-a-business-tool/ AI makes it easier to run your own tools. Choosing what to maintain and recover is part of the decision. https://topmoller.com/articles/before-self-hosting-a-business-tool/ Sun, 11 Oct 2026 00:00:00 GMT https://topmoller.com/articles/how-much-should-your-business-depend-on-your-own-hours/ If your self-employed income depends on your time, examine the work that needs you personally and whether the working week it requires fits your life. https://topmoller.com/articles/how-much-should-your-business-depend-on-your-own-hours/ Sun, 11 Oct 2026 00:00:00 GMT https://topmoller.com/articles/rea-and-the-uncertain-economics-of-software/ Lower development costs could make it easier to start a software company while making the resulting company harder to defend. https://topmoller.com/articles/rea-and-the-uncertain-economics-of-software/ Sun, 11 Oct 2026 00:00:00 GMT https://topmoller.com/articles/ai-outreach-needs-a-reason-to-care/ Better preparation gives the recipient a clearer reason to engage. https://topmoller.com/articles/ai-outreach-needs-a-reason-to-care/ Sat, 10 Oct 2026 00:00:00 GMT https://topmoller.com/articles/what-can-online-business-coaching-help-with/ Online business coaching: examine your own business examples and choose a concrete next step. https://topmoller.com/articles/what-can-online-business-coaching-help-with/ Sat, 10 Oct 2026 00:00:00 GMT https://topmoller.com/articles/how-to-choose-clients-when-you-are-self-employed/ Choose clients by the income, time and working conditions a project brings. A practical starting point for self-employed people reviewing their business. https://topmoller.com/articles/how-to-choose-clients-when-you-are-self-employed/ Fri, 09 Oct 2026 00:00:00 GMT https://topmoller.com/articles/what-happens-when-your-customer-sends-their-ai/ A customer’s AI agent may do some of the work of a first sales conversation before anyone gets in touch. Can it work out whether you can help? https://topmoller.com/articles/what-happens-when-your-customer-sends-their-ai/ Wed, 07 Oct 2026 00:00:00 GMT https://topmoller.com/articles/what-happens-when-your-customers-can-do-more-themselves/ With AI, customers can do more of their own research and preparation before they ask for help. They may still need help, but what they need help with has changed. https://topmoller.com/articles/what-happens-when-your-customers-can-do-more-themselves/ Tue, 06 Oct 2026 00:00:00 GMT https://topmoller.com/articles/my-wingman-helps-me-spend-my-energy-on-valuable-decisions/ What I feel in my working day is more room for valuable decisions. https://topmoller.com/articles/my-wingman-helps-me-spend-my-energy-on-valuable-decisions/ Mon, 28 Sep 2026 00:00:00 GMT https://topmoller.com/articles/i-did-not-leave-a-dream-job-because-i-wanted-less/ I kept the work I was good at and changed the terms under which I wanted to do it. https://topmoller.com/articles/i-did-not-leave-a-dream-job-because-i-wanted-less/ Wed, 23 Sep 2026 00:00:00 GMT https://topmoller.com/articles/how-i-use-codex-as-my-personal-wingman/ I simply want a Wingman that knows me, knows what we are trying to achieve and can help carry the work from an idea or conversation to something real. https://topmoller.com/articles/how-i-use-codex-as-my-personal-wingman/ Mon, 14 Sep 2026 00:00:00 GMT https://topmoller.com/articles/ai-experimentation-without-losing-control/ The opportunity is wider than a list of centrally selected AI use cases. The management task is to make experimentation possible while matching control and engineering requirements to the actual risk. https://topmoller.com/articles/ai-experimentation-without-losing-control/ Sat, 12 Sep 2026 00:00:00 GMT https://topmoller.com/articles/the-work-i-used-to-accept-as-fixed/ Tasks I would have treated as a fixed part of the job became things I could question and change. https://topmoller.com/articles/the-work-i-used-to-accept-as-fixed/ Fri, 11 Sep 2026 00:00:00 GMT