{
  "schemaVersion": 1,
  "site": "https://topmoller.com",
  "contact": {
    "email": "jacob@topmoller.com",
    "phone": "+4542500666"
  },
  "offerings": [
    {
      "id": "executive-advisory",
      "name": "Executive advisory",
      "category": "Companies and leadership",
      "url": "https://topmoller.com/work/executive-advisory/",
      "summary": "For decisions that reach across customers, economics, technology and organisation. I help the leadership team bring the different perspectives together, test the direction and decide what should change.",
      "formats": [
        {
          "name": "Direct sparring with the CEO",
          "description": "Regular one-to-one conversations around live decisions, emerging questions and the direction of the business. The work follows what is actually on the CEO’s table."
        },
        {
          "name": "Focused engagements",
          "description": "A defined engagement around a specific strategic or commercial question, combining preparation, selected conversations and working sessions with the people needed to reach a decision."
        },
        {
          "name": "Strategic AI advisory",
          "description": "Focused work on what AI changes in the internal operation and in the company’s proposition to the market, and the leadership decisions that follow."
        }
      ],
      "faq": [
        {
          "question": "Which companies is this designed for?",
          "answer": "Established companies where the CEO or leadership team owns a live decision that reaches across several functions."
        },
        {
          "question": "How does the work begin?",
          "answer": "We start with a conversation about the decision, why it matters now and who holds the relevant parts of the picture. From there, we agree the form of involvement that fits the situation."
        },
        {
          "question": "Who takes part?",
          "answer": "The work can be direct sparring with the CEO or involve selected leaders when their perspective is relevant to the decision."
        },
        {
          "question": "How can the work continue?",
          "answer": "The work can focus on one decision or continue as recurring advisory around the questions that emerge next."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Executive advisory conversation",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Executive%20advisory%20conversation"
      }
    },
    {
      "id": "ai-advisory",
      "name": "AI advisory and business design",
      "category": "Companies and leadership",
      "url": "https://topmoller.com/work/ai-advisory/",
      "summary": "For leadership teams deciding where AI can create real business value and what to do next. I help select a concrete opportunity, examine working evidence and clarify what the company should own, fund and change.",
      "formats": [
        {
          "name": "AI opportunity session",
          "description": "Preparation and a leadership session to rank the opportunities and define the first evidence required."
        },
        {
          "name": "AI Opportunity Sprint",
          "description": "Ten working days from business context to one selected opportunity, a working proof and an operating brief."
        },
        {
          "name": "Prototype and operating design",
          "description": "A hands-on engagement that develops the proof, business case and route into the company together."
        }
      ],
      "faq": [
        {
          "question": "Where does an AI engagement begin?",
          "answer": "It begins with a workflow, decision, service, customer interaction or product capability where leadership can name the expected effect on cost, capacity, revenue, service or product value."
        },
        {
          "question": "How far can the work go?",
          "answer": "I can support opportunity selection, build the first proof and design the route into operation with the internal team and relevant implementation partners."
        },
        {
          "question": "What evidence do we use?",
          "answer": "The evidence depends on the case and can include time, cost, capacity, service quality, decision quality, revenue potential and user behaviour."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "AI advisory conversation",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=AI%20advisory%20conversation"
      }
    },
    {
      "id": "gtm-advisory",
      "name": "GTM Excellence",
      "category": "Commercial work",
      "url": "https://topmoller.com/work/gtm-advisory/",
      "summary": "For commercial teams that need a clearer connection between product, customer value and the buying decision. I help find where that line breaks, improve the language and evidence, and support the implementation of a value framework and a proven qualification framework such as MEDDICC.",
      "formats": [
        {
          "name": "GTM diagnostic",
          "description": "A concentrated review of the commercial system and the issue currently affecting performance."
        },
        {
          "name": "Value and buying-process design",
          "description": "A focused engagement across customer value, evidence, sales process and supporting material."
        },
        {
          "name": "New market or region design",
          "description": "Commercial architecture for a new geography, customer context or team."
        }
      ],
      "faq": [
        {
          "question": "What does the diagnostic cover?",
          "answer": "It covers target customers, the customer problem, product value, positioning, pipeline, discovery, evidence, buying decisions, handovers and learning."
        },
        {
          "question": "Can the work support a new market?",
          "answer": "Yes. The work can define the local customer context, commercial model, team responsibilities, material and learning cadence."
        },
        {
          "question": "Which teams usually participate?",
          "answer": "Leadership, product, sales, marketing, customer success and sales engineering can participate according to the question being examined."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "GTM advisory conversation",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=GTM%20advisory%20conversation"
      }
    },
    {
      "id": "sales-engineering",
      "name": "Business Value Alignment for Sales Engineering",
      "category": "Sales Engineering",
      "url": "https://topmoller.com/work/sales-engineering/",
      "summary": "For Sales Engineering leaders who want business-value work to become a shared team capability. I train the team on its own opportunities and give the leader a practical method to reinforce in discovery, demos, PoVs, deal reviews, onboarding and one-to-ones.",
      "formats": [],
      "faq": [
        {
          "question": "Who is the work for?",
          "answer": "The primary audience is a Head or VP of Sales Engineering and a team working with complex products, broad buying groups and consequential customer decisions."
        },
        {
          "question": "What is Business Value Alignment?",
          "answer": "It connects the customer’s current situation and business consequences with desired outcomes, measures, required solution capabilities and the evidence needed for a decision."
        },
        {
          "question": "What do you need before the first team session?",
          "answer": "A leader interview, the team’s current sales and enablement material, and two or three live opportunities that expose the issue we are working on."
        },
        {
          "question": "Can this work with our current sales method?",
          "answer": "Yes. I map the Business Value Alignment sequence into the language, stages and manager routines the team already uses."
        },
        {
          "question": "How do we judge whether the work is being used?",
          "answer": "We agree observable application signals during the intake and review live opportunities with the leader after the team session. Commercial outcome measures can be added when the team has a credible baseline and enough time to observe them."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Sales Engineering enablement conversation",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Sales%20Engineering%20enablement%20conversation"
      }
    },
    {
      "id": "coaching",
      "name": "Coaching for selvstændige i København",
      "category": "Coaching",
      "url": "https://topmoller.com/coaching/",
      "summary": "Hvad vil du gerne opnå, hvis du også giver plads til de ambitioner, der endnu ikke er blevet til konkrete planer? Jeg hjælper dig med at undersøge dine muligheder og det, der står i vejen for at handle på dem.",
      "formats": [],
      "faq": [],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Coaching i København",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Coaching%20i%20K%C3%B8benhavn"
      }
    },
    {
      "id": "coaching-online",
      "name": "Online coaching",
      "category": "Coaching",
      "url": "https://topmoller.com/en/coaching/",
      "summary": "What would you like to pursue if you gave your ambitions room before you had a complete plan? I help you explore your possibilities and what is keeping you from acting on them.",
      "formats": [],
      "faq": [],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Online coaching conversation",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Online%20coaching%20conversation"
      }
    },
    {
      "id": "body-therapy",
      "name": "Body therapy",
      "category": "Individual work",
      "url": "https://topmoller.com/work/body-therapy/",
      "summary": "A session can combine pressure, movement, breath and conversation. We work with what you notice in your body and the wider patterns it may be part of.",
      "formats": [
        {
          "name": "Individual session",
          "description": "A one-to-one session combining conversation with body-based attention, movement and physical contact, with an agreed focus and pace."
        }
      ],
      "faq": [
        {
          "question": "Where do sessions take place?",
          "answer": "Selected sessions take place in Copenhagen. Current practical details are available by email."
        },
        {
          "question": "What happens in a first session?",
          "answer": "We discuss your present experience, agree the focus and pace, and work with attention, breath, movement and physical contact."
        },
        {
          "question": "How does healthcare relate to the work?",
          "answer": "Use a licensed healthcare professional for health assessment, diagnosis and medical treatment. A body-therapy session works with awareness, contact, breath, movement and bodily response."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Body therapy session",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Body%20therapy%20session"
      }
    },
    {
      "id": "sales-engineering-value-system-review",
      "name": "SE Value System Review",
      "category": "Sales Engineering enablement",
      "url": "https://topmoller.com/work/sales-engineering/value-system-review/",
      "summary": "A two-week review of how customer value travels through discovery, demos, PoVs, business cases and opportunity reviews.",
      "formats": [
        {
          "name": "Duration",
          "description": "Two weeks from leader intake to the final readout."
        },
        {
          "name": "Participation",
          "description": "The SE leader, selected team members and relevant commercial partners contribute through interviews, material and live opportunities."
        }
      ],
      "faq": [
        {
          "question": "What do you review?",
          "answer": "Current enablement material, opportunity examples, leader routines and the connections across discovery, demos, PoVs, business cases and deal reviews."
        },
        {
          "question": "How many opportunities are useful?",
          "answer": "Three live opportunities usually create enough variation to expose recurring patterns."
        },
        {
          "question": "What happens after the readout?",
          "answer": "The leader receives the material and chooses the next priority. I can support the selected piece of work as a separate engagement."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "SE Value System Review",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=SE%20Value%20System%20Review"
      }
    },
    {
      "id": "sales-engineering-business-value-alignment-workshop",
      "name": "Business Value Alignment Team Training",
      "category": "Sales Engineering enablement",
      "url": "https://topmoller.com/work/sales-engineering/business-value-alignment-workshop/",
      "summary": "Prepared team training that gives Sales Engineers a shared way to connect customer context, business outcomes, solution capabilities and decision evidence.",
      "formats": [
        {
          "name": "Focused half-day",
          "description": "One selected part of the value chain, one or two live opportunities and a concrete team application."
        },
        {
          "name": "Full working day",
          "description": "The complete Business Value Alignment model, practice on two or three opportunities and leader review prompts."
        },
        {
          "name": "Two-day team training",
          "description": "Deeper practice across discovery, demos, PoVs and opportunity reviews, with team feedback and leader reinforcement."
        },
        {
          "name": "Follow-up",
          "description": "A 30-day leader session using current opportunities and observable application signals."
        }
      ],
      "faq": [
        {
          "question": "Can the workshop use our sales method?",
          "answer": "Yes. The sequence is mapped into the language, stages and manager routines the team already uses."
        },
        {
          "question": "What should the team bring?",
          "answer": "Two or three live opportunities, current discovery or demo material and a willingness to work directly on real customer situations."
        },
        {
          "question": "How do we judge application?",
          "answer": "We agree observable signals during preparation and review selected opportunities with the leader after the session."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Business Value Alignment Team Training",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Business%20Value%20Alignment%20Team%20Training"
      }
    },
    {
      "id": "sales-engineering-enablement-program",
      "name": "Business Value Alignment Enablement",
      "category": "Sales Engineering enablement",
      "url": "https://topmoller.com/work/sales-engineering/enablement-program/",
      "summary": "A six-week application program that turns Business Value Alignment into visible practice across discovery, demos, PoVs and opportunity reviews.",
      "formats": [
        {
          "name": "Program rhythm",
          "description": "Four team sessions and three leader debriefs across six weeks."
        },
        {
          "name": "Evidence window",
          "description": "A baseline at the start, a post-program review and a 30-day follow-up."
        }
      ],
      "faq": [
        {
          "question": "Which measures do you use?",
          "answer": "We measure agreed application and quality signals in live work. Commercial measures can join the review when a credible baseline and observation window exist."
        },
        {
          "question": "How much leader time is involved?",
          "answer": "The leader joins the intake, three debriefs, the final review and the follow-up."
        },
        {
          "question": "Can the program include several regions?",
          "answer": "Yes. The case selection and session rhythm can represent different markets while preserving one shared working model."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Business Value Alignment Enablement",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Business%20Value%20Alignment%20Enablement"
      }
    },
    {
      "id": "sales-engineering-opportunity-clinic",
      "name": "Sales Engineering Opportunity Clinic",
      "category": "Sales Engineering enablement",
      "url": "https://topmoller.com/work/sales-engineering/opportunity-clinic/",
      "summary": "A recurring 90-minute working session around two live opportunities, the customer decision and the evidence the team still needs.",
      "formats": [
        {
          "name": "Single clinic",
          "description": "One 90-minute session covering two prepared live opportunities."
        },
        {
          "name": "Recurring cadence",
          "description": "A monthly or fortnightly rhythm that combines live deal support with continuing team development."
        }
      ],
      "faq": [
        {
          "question": "Who should join?",
          "answer": "The SE leader, the opportunity owners and relevant sales partners for the selected cases."
        },
        {
          "question": "How should each case be prepared?",
          "answer": "A short account of the customer situation, current hypothesis, buying group, proposed value and the decision currently in play."
        },
        {
          "question": "Can a clinic lead to wider enablement?",
          "answer": "Yes. Repeated themes can become team cases, focused sessions and priorities for the operating rhythm."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Sales Engineering Opportunity Clinic",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Sales%20Engineering%20Opportunity%20Clinic"
      }
    },
    {
      "id": "sales-engineering-operating-model",
      "name": "SE Leader Operating-Model Sprint",
      "category": "Sales Engineering enablement",
      "url": "https://topmoller.com/work/sales-engineering/operating-model/",
      "summary": "A four-week sprint that connects the SE mandate, team capacity, enablement, opportunity rhythm and cross-functional responsibilities.",
      "formats": [
        {
          "name": "Sprint length",
          "description": "Four weeks with leader working sessions, selected stakeholder interviews and a final design review."
        },
        {
          "name": "Implementation ownership",
          "description": "The internal leader owns daily implementation. I can support progress through a later advisory cadence."
        }
      ],
      "faq": [
        {
          "question": "Which parts of the function are included?",
          "answer": "Mandate, roles, capacity, enablement, opportunity cadence and the main connections to adjacent teams."
        },
        {
          "question": "Who should participate?",
          "answer": "The SE leader plus selected partners from Sales, Product, Marketing, Customer Success and People according to the question."
        },
        {
          "question": "What happens during implementation?",
          "answer": "The internal leader carries the implementation. A continuing advisory rhythm can support decisions, progress reviews and adjustments."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "SE Leader Operating-Model Sprint",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=SE%20Leader%20Operating-Model%20Sprint"
      }
    },
    {
      "id": "sales-engineering-build-and-scale",
      "name": "Build and Scale Sales Engineering",
      "category": "Sales Engineering enablement",
      "url": "https://topmoller.com/work/sales-engineering/build-and-scale/",
      "summary": "An eight-to-twelve-week engagement for leaders creating a Sales Engineering function or preparing the next stage of growth.",
      "formats": [
        {
          "name": "Engagement length",
          "description": "Eight to twelve weeks according to the function stage, geography and number of stakeholders."
        },
        {
          "name": "Leadership model",
          "description": "I work closely with the accountable executive or SE leader. The internal team carries daily implementation and organisational decisions."
        }
      ],
      "faq": [
        {
          "question": "Can this support the first SE leader?",
          "answer": "Yes. The work can create the initial mandate, hiring system, operating rhythm and leadership agenda."
        },
        {
          "question": "Can it support an established team?",
          "answer": "Yes. The same connected model can prepare an existing function for a new stage, region or commercial motion."
        },
        {
          "question": "Who owns implementation?",
          "answer": "The accountable internal leader owns implementation and organisational decisions. I create the design, working material and leadership support around it."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Build and Scale Sales Engineering",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Build%20and%20Scale%20Sales%20Engineering"
      }
    },
    {
      "id": "sales-engineering-leader-advisory",
      "name": "Advisory for Sales Engineering Leaders",
      "category": "Sales Engineering enablement",
      "url": "https://topmoller.com/work/sales-engineering/leader-advisory/",
      "summary": "Ongoing advisory for Heads and VPs of Sales Engineering who want an experienced counterpart for live decisions, team development and the wider commercial system.",
      "formats": [
        {
          "name": "Advisory rhythm",
          "description": "Two leader conversations and one opportunity clinic each month, with preparation from current material."
        },
        {
          "name": "Initial commitment",
          "description": "Three months usually gives enough continuity to work across decisions and observe movement in the function."
        }
      ],
      "faq": [
        {
          "question": "What can we work on?",
          "answer": "Function strategy, team design, hiring, manager development, enablement, live opportunities, executive communication and cross-functional decisions."
        },
        {
          "question": "How is each conversation prepared?",
          "answer": "The leader shares the live question and relevant material. I prepare from the decision, the context and the evidence available."
        },
        {
          "question": "Can the cadence change?",
          "answer": "Yes. The rhythm can follow the stage of the function while preserving continuity and useful preparation."
        }
      ],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Advisory for Sales Engineering Leaders",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Advisory%20for%20Sales%20Engineering%20Leaders"
      }
    },
    {
      "id": "micro-saas-solutions",
      "name": "Micro-SaaS Solutions",
      "category": "Software products",
      "url": "https://topmoller.com/micro-saas-solutions/",
      "summary": "I build focused software products around specific problems and recurring work. This page collects them in a portfolio that can grow over time.",
      "formats": [],
      "faq": [],
      "booking": {
        "mode": "enquiry_only",
        "subject": "Micro-SaaS Solutions",
        "availability": "not_exposed",
        "url": "mailto:jacob@topmoller.com?subject=Micro-SaaS%20Solutions"
      }
    }
  ],
  "resources": [
    {
      "id": "podcast",
      "title": "Uden for rammen",
      "url": "https://topmoller.com/podcast/",
      "description": "Long-form Danish conversations. To be released.",
      "kind": "podcast"
    },
    {
      "id": "article-what-cheaper-software-creation-changes",
      "title": "What changes when software becomes cheaper to create",
      "url": "https://topmoller.com/articles/what-cheaper-software-creation-changes/",
      "description": "When the cost of making software falls, judgment moves upstream and the structure of the company can move with it.",
      "kind": "article"
    }
  ]
}