Jacob Top Møller
Commercial leadership and business building

CV

I have spent more than twenty years working across enterprise technology, customers and company building. I have built an international Sales Engineering organisation, helped establish Nordic markets and advised leadership teams on sales professionalization and AI. My work connects commercial decisions with the people and systems needed to carry them through, from customer discovery and business cases to recruitment, leadership development and practical implementation.

BackgroundEngineerBusiness ArchitectSales EngineerLeadershipIndependent work

Contact mejacob@topmoller.comLinkedIn
2023 to today

Independent work

  1. 2023 to today

    Founder and Advisor

    Top Møller Venture & Consult

    • Advise leaders and teams on sales professionalization, international growth and AI, drawing on experience across commercial leadership, business architecture and enterprise technology.
    • Delivered commercial transformation and value-framework work for ZAGENO (2023 to 2024), Relesys (2024) and Two Hundred (2023 to 2025), connecting leadership, Sales, Product and Marketing around customer value and sales execution.
    • At ZAGENO, combined leadership advisory with sales coaching, live deal reviews, QBR work and recruitment. Served as AI Strategist to Global Mediator, translating AI opportunities into practical use cases and adoption plans.
    • Advisor to Two Hundred from 2023 to 2025 and to ZAGENO from 2023 to 2024. Was an investor in Groundley, and its advisor from 2024 to 2025. Member of the Keystones investor network, 2023 to 2026.
    • I talked about MEDDIC on The SaaSiest Podcast, episode 105 (October 2023).
  2. 2025 to today

    Founder and CEO

    Agentic First

    • Built an AI company and worked concretely with how generative AI can solve real tasks and create value in companies.
    • Agentic First still exists and I am a partner in it. My main focus today is advisory, consulting and coaching.
2020 to 2023

Leadership

  1. 2020 to 2023

    Global Head of Sales Engineering

    Leapwork

    • At Leapwork, I was part of the leadership team and the principal architect behind professionalizing go-to-market as the company grew from 50 to 500 people, with a DKK 400 million Series B along the way.
    • Built the global Sales Engineering organisation from zero to 20 people in two years. Personally sourced and hired the team across six countries and four commercial regions as Leapwork grew from 50 to 500 employees.
    • Developed five leaders and promoted five team members. Introduced regional leadership, specialist roles and career paths in Business Value Consulting, Partner Sales Engineering and Principal Sales Engineering.
    • Implemented a MEDDICC- and Command of the Message-based GTM playbook across Sales, Sales Engineering, Product, Marketing, Customer Success, Services and leadership.
    • Established the team’s management and enablement practices, including individual coaching, regional and global meetings, onsite training and joint QBRs with Sales. Worked with Product and Customer Success on customer insight, onboarding and handover.
2015 to 2020

Sales Engineer

  1. 2018 to 2020

    Solution Consultant

    Nexthink

    • Introduced Nexthink’s Digital Experience Monitoring platform to enterprise customers across Denmark, Norway, Sweden and Finland. Developed customer and partner relationships around employee experience, IT operations and business productivity.
    • Trained the global Solution Consulting team in value pyramids, MEDDIC, 3xWhy and champion development, connecting technical capabilities to executive business outcomes.
  2. 2015 to 2018

    Senior Pre-Sales Engineer

    Fuze

    • Co-launched the Nordic business with a Sales Representative, applying Command of the Message and MEDDIC throughout discovery, qualification and technical validation.
    • Led Business Value Assessments involving 15 to 20 stakeholder interviews, then designed demonstrations and validation around the business outcomes and capabilities the customer needed.
    • Worked on the FLSmidth, Trustpilot and Samsung deals. One of four presales people selected for Fuze’s President’s Club in 2017.
2010 to 2015

Business Architect

  1. 2010 to 2015

    Business Architect and Technical Pre-Sales Specialist

    NetDesign

    • Led CxO-sponsored discovery, stakeholder interviews and workshops to identify business needs and translate them into business cases and technology investment roadmaps.
    • Designed enterprise communications and collaboration solutions, from initial discovery through implementation handover. Developed TDC/NetDesign’s market-facing Megatrend approach.
2005 to 2010

Engineer

  1. 2005 to 2010

    Technical and commercial foundation

    • Progressive IT, Unified Communications Specialist and Product Manager (2010). Conscia, System Engineer (2007 to 2009). Awapatent, Patent Consultant (2007). Cisco, Associate System Engineer in Amsterdam and Channel System Engineer in Copenhagen (2005 to 2007).

Education

Information and Communications Technology Engineering

University of Southern Denmark. Specialisation in Telecommunications and Data Communication. 2005

Business Degree

Odense Business College. 2000

Professional development

MEDDICC and Command of the Message

Force Management training, including Train the Trainer. 2016 to 2023

Business Architect Transformation Programme

Cisco and Global Knowledge, UK. 2012

TOGAF Certified

2014

ITIL Foundation v3

2018

Languages. Danish and English: fluent. German and Scandinavian languages: working communication level.

Where this experience is used now: AdvisoryConsultingCoaching

Contact

If you think I could help, write to me or give me a call.

I answer as quickly as I can.

The first step is a short call or a coffee. In Copenhagen I am happy to come to your office.