Jacob Top Møller
Writing

Articles

On AI, self-employment and the choices that shape how we work.

Latest

  1. For sales and Sales Engineering leaders10 presales and Sales Engineering books for the work you need to improve
  2. Illustration of an empty meeting table and a desk beside a sunlit windowFor self-employed peopleHow to choose your first offer when you become self-employed
  3. Illustration: conceptual paper illustration of a customer moving from paragraphs to aligned comparison cards with an adjustable sliderFor leaders deciding about AIYour AI assistant may be leaving the interface work to the customer
  4. For sales and Sales Engineering leaders10 sales books for complex B2B deals
  5. Illustration of people reviewing notes and sketches around a tableFor self-employed peopleCan business coaching help you find more clients?
  6. Illustration: conceptual miniature illustration of a colleague comparing a service binder with a separate support record and a marked calendar periodFor leaders deciding about AIYour AI needs to know which decisions still apply
  7. Illustration: eleven cards in three rows, each with a label. Two solid cards with a disc: budget holder agrees. Six striped cards: vendor and customer agree. Three cards in outline: no agreement described.For sales and Sales Engineering leadersWhat is a Proof of Value?
  8. Illustration of an empty meeting room with notebooks on a tableFor self-employed peopleHow do you prepare for a first business coaching conversation?
  9. Illustration: conceptual miniature illustration of folders piling up between a fast conveyor and a single review workstationFor leaders deciding about AIAI can make your backlog grow faster
  10. Illustration of an open notebook and pen on a deskFor self-employed peopleDo you need a business coach or a consultant?
  11. Illustration: conceptual illustration of two fictional colleagues discussing an annotated project planFor leaders deciding about AIWho actually passed your AI training assessment?
  12. Illustration: two people arranging cards into a branching chart on an office wallFor sales and Sales Engineering leadersMEDDICC is a way to reverse engineer the customer's buying decision
  13. Illustration: two people talking while walking along a streetFor self-employed peopleHow to price a freelance project before sending a quote
  14. Illustration: conceptual illustration comparing an old chat card with a current work task, source documents and a reviewed resultFor leaders deciding about AIYour AI strategy may be based on an outdated experience
  15. Illustration: conceptual illustration of a modular structure reproduced into several related structuresFor leaders deciding about AIWhat happens to the software industry if years of work can be rebuilt in days?
  16. Illustration of a conversation across a tableFor self-employed peopleHow much should your business depend on your own hours?
  17. Illustration: conceptual illustration of a hand checking a maintenance notebook beside a compact server, calendar and backup driveFor leaders deciding about AIWhat I would consider before self-hosting a business tool
  18. Illustration: a woman checking a phone beside a stairwell windowFor self-employed peopleWhat can online business coaching help with?
  19. Illustration: conceptual illustration of a hand selecting a useful message after investigating a concrete business problemFor leaders deciding about AIAI can help with outreach. The recipient still needs a reason to care.
  20. Illustration: a person reading papers by a train windowFor self-employed peopleHow to choose clients when you are self-employed
October 2026
  1. What happens when your customer sends their AI?
  2. What happens when your customers can do more themselves?
September 2026
  1. My Wingman helps me spend my energy on valuable decisions
  2. I did not leave a dream job because I wanted less
  3. How I use Codex as my personal Wingman
  4. How companies can make room for AI experimentation without losing control
  5. Can you do this for me? Can you build it?

Start here

For leaders deciding about AI

  1. Illustration: a team trying something new on two laptops while a colleague sketches on a glass wallHow companies can make room for AI experimentation without losing control
  2. Illustration: a customer reviewing companies investigated by a personal AI assistantWhat happens when your customer sends their AI?

For self-employed people

  1. Illustration: a cyclist riding along the Copenhagen harbour on a bright morningI did not leave a dream job because I wanted less
  2. Illustration of a conversation across a tableHow much should your business depend on your own hours?

How I work with AI

  1. Illustration: two hands sketching a workflow of boxes and arrows beside a laptop while another hand points at one stepHow I use Codex as my personal Wingman
  2. Illustration: a laptop showing an abstract diagram of connected points beside an open notebook of hand-drawn boxes and arrowsCan you do this for me? Can you build it?

For sales and Sales Engineering leaders

  1. Illustration: two people arranging cards into a branching chart on an office wallMEDDICC is a way to reverse engineer the customer's buying decision
  2. Illustration: eleven cards in three rows, each with a label. Two solid cards with a disc: budget holder agrees. Six striped cards: vendor and customer agree. Three cards in outline: no agreement described.What is a Proof of Value?

If you think I could help, write to me or give me a call.