Advisory
Regular one-to-one conversations around live decisions, emerging questions and the direction of the business.
Advisory is an ongoing relationship with one leader or one board. Consulting is a bounded assignment with your leadership team and the people who do the work, plus training for your teams.
Choose by the person at the table.
Executive advisory
For founders and CEOs who want a regular counterpart for the company’s decisions and direction.
AI Executive Advisory
Ongoing advisory and coaching for CEOs, founders, managing partners and senior executives who want a thinking partner as AI changes their customers, work, offerings and own leadership.
Advisory for Sales Engineering Leaders
Ongoing advisory for Heads and VPs of Sales Engineering who want experienced advice on live decisions, team development and the wider commercial system.
Advisory boards and board work
For chairs, investors and founders who want commercial, international and AI experience on an advisory board or a board.
Advisory for commercial leaders
Advisory can follow an assignment or start on its own.
For CROs and VPs of Sales who want a regular counterpart after a concentrated engagement, with deal reviews on their own opportunities.
Write to me about thisTwo lines that separate them
Founder and CEO advisory or a board seat: the difference is whom I answer to. In advisory I work for you, and our conversations stay between us. On a board or an advisory board I work for the company, together with the other members.
AI Executive Advisory or founder and CEO advisory: if AI is the reason you are looking, start with AI Executive Advisory. If AI is one question among many, it belongs in founder and CEO advisory.
In advisory I work for you.
On a board I work for the company.
Where the experience comes from
Delivered commercial transformation and value-framework work for ZAGENO, Relesys and Two Hundred, connecting leadership, Sales, Product and Marketing around customer value and sales execution.
- Two HundredExecutive advisor and business partner, 2023 to 2025
- ZAGENOAdvisor, 2023 to 2024
- GroundleyWas an investor, and its advisor from 2024 to 2025
- Keystones investor networkMember, 2023 to 2026
Where it starts
We start with a conversation about the decision, why it matters now and who holds the relevant parts of the picture.
From there, we agree the form of involvement that fits.
For a one-to-one relationship, we agree a first period and look at it together at its end. The time a seat takes is agreed before I accept it.
If you think I could help, write to me or give me a call.
I answer as quickly as I can.
The first step is a short call or a coffee. In Copenhagen I am happy to come to your office.
If you are introducing me to someone, here is a short text you can forward.