Jacob Top Møller

Jacob Top Møller

I work with companies on AI, sales professionalization, and international growth, and with self-employed people on building a business that fits the life they want to live.

BackgroundEngineerBusiness ArchitectSales EngineerLeadershipIndependent work

Jacob Top Møller standing by a window, hands in his pockets
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  1. How I work

    Different parts of a company often hold different parts of the picture. I speak with the people closest to customers, economics, technology and operations, look across their perspectives for patterns, contradictions and dependencies, and make them visible.

  2. What I built

    At Leapwork, I was part of the leadership team and the principal architect behind professionalizing go-to-market as the company grew from 50 to 500 people, with a DKK 400 million Series B along the way.

  3. What I do now

    Since 2023 I have delivered commercial transformation and value-framework work for ZAGENO, Relesys and Two Hundred through my company, Top Møller Venture & Consult. I have had my full focus on AI for the past two years, and I have now moved my main focus from Agentic First to advisory, consulting and coaching.

I work in Danish and English, in Copenhagen or online, and anywhere in the world for the right assignment. We start with a conversation about the decision, why it matters now and who holds the relevant parts of the picture.

For companies: ongoing counsel

Advisory

Regular one-to-one conversations around live decisions and the direction of the business. Also seats on advisory boards and boards.
Illustration: a leadership team laughing and pointing at a process map spread across the table
For companies: assignments and training

Consulting

Most of this work is with B2B software companies that sell to enterprise customers. Sales professionalizationInternational growthAISales Engineering Investors can also ask me for an independent commercial read of a company before a decision.
For business owners and self-employed people

Coaching

Build a business that fits the life you want to live. Face to face in Copenhagen or online, in Danish or English.

Articles

  1. Illustration: paper model of hills and houses: a figure in a grey suit points at one house while two others lay a chartreuse path to it. Discovery call vs demo: what the demo needs from discovery
  2. Illustration: a visitor brings a model house into a conversation. 10 books for more useful conversations at work
  3. Illustration: a paper boat floats high in a paper canal lock, above a darker band on the wall where the water stood before, while three paper figures look on and one turns the gate crank. Value-based selling: what it takes before and after the sale
  4. Illustration: small blue paper figures crouch under a long table and hand sheets up to five people working above, while a figure in a grey suit stands at the end. Shadow AI: what the surveys count, and what to do about it

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  1. Illustration: conceptual illustration of a modular structure reproduced into several related structuresWhat happens to the software industry if years of work can be rebuilt in days?
  2. Illustration: low paper fences divide a workshop floor, and a figure holds a gate open while a small blue figure carries a box through.AI acceptable use policy: five decisions, with real examples
  3. Illustration: two faceless paper figures meet over a closed paper box on a small test bench, lit by a chartreuse lamp; one in an apron reaches out to it, the other holds a small cloth bag and leans in to lookWhat is a Proof of Value, and what does it need to prove?
  4. Illustration: a faceless paper figure, one hand raised, studies a paper mechanism pulled apart along two strings: card plates, rings, brackets and a small cog, with a closed chartreuse envelope at its centreMEDDICC is a way to reverse engineer the customer's buying decision
All articles

If you think I could help, write to me or give me a call.

jacob@topmoller.com
+45 42 500 666