Can business coaching help you find more clients?
A recent enquiry can show where you need a different choice and what you still need to find out.
You can use business coaching to examine what you are offering, who you want to work with and what to try next. If you are looking for more clients, bring a real attempt to win work into the conversation. We can look at how it began and where it ended, then choose a change you want to test. Whether someone buys depends on what they need and choose to pay for.
Start with an opportunity you can describe, such as an enquiry you received or a conversation that went no further. If you are still trying to begin a conversation, use a message you sent. You can review what happened before deciding whether you want help with it.
Look at how the last client found you
Choose a recent piece of work and go back to the first contact. How did the client hear about you? What were they asking for at that point? Read the messages if you still have them, and separate what they said from what you now think they must have meant.
If someone introduced you, note what you know about the introduction. You may know why they thought of you, or you may need to ask. An introduction and an enquiry from someone who found your work online give you different starting points for considering how to reach another potential client.
If you have not won your first client yet, use an actual conversation or attempt to start one. Write down what you offered and what happened afterwards. Where you have no reply or explanation, leave the reason open.
Find the point where you need a decision
An aim such as improving your outreach needs a choice you can act on. Look at the opportunity you chose. You may have been unsure whom to approach, or struggled to explain the work you wanted to offer. If you sent a proposal, look at whether you agreed what should happen next. Each of those leaves you with a different question.
Keep the question close to what happened. If a prospective client asked for something you do not want to keep delivering, consider which work you want to offer instead. If you described your services but never learnt what they needed, you have a gap to explore before deciding that the price was the problem.
Imagine a service business owner who keeps sending the same broad description of everything they can do. In a recent enquiry, the potential client asked about one specific piece of work. The owner can decide whether to make that work easier to understand in the next conversation. They still need to find out whether the next person has a need for it.
Try one change you can learn from
Choose a step you can carry through while running the business. You might explain one offer more precisely to a potential client, ask what led someone to enquire, or agree a next conversation before sending a proposal. Pick the step that addresses the uncertainty in your actual example.
Before taking it, decide what you want to notice. When you describe an offer, look at whether the other person understands it well enough to discuss their need. Keep brief notes about what you learnt and what you agreed would happen next, including what remains unresolved.
A reply gives you something to examine. Silence leaves several possible explanations, so avoid treating it as proof that one particular part of your approach failed. In the next review, use what you learnt to decide whether to repeat the step, change it or investigate a different question.
Bring the attempt to a coaching conversation
A real enquiry or offer gives us a place to begin. We can examine what you want from the business alongside the work you are trying to win. I bring practical business sparring when it helps with choices about clients, offers or prices. You choose the step you want to take and what you want to learn from it.
My first coaching conversation is 90 minutes and stands on its own. Afterwards, you receive a short written summary of what we agreed. You decide whether you want further conversations.
You can write to me about online business coaching in English or Danish wherever you work. Include a few lines about the client work you want to develop and the decision you are trying to make.